Archive: October 2010

Writing About Social Capital: A Halloween Nightmare

October 29th, 2010 by

Every week at PR News I’m tasked with coming up with two lead stories. Ideally, Lead 2 should be a tactical tome, like How To Send Tweets. Lead 1 should be a more strategic, Harvard Business Review-like piece (which is tough because I’m a People kind of a guy). So for the 11/1 issue, I… Continued

Mets Pour On the PR

October 22nd, 2010 by

As we get closer to knowing which teams will play in the World Series, I came across an interesting baseball-related PR tactic today. Seems as though the New York Mets are keeping its season ticket-holders in the loop on its search for a new GM—in the form of an e-mail. The note, sent Oct. 21… Continued

NFL: Get Rid of the Junk

October 15th, 2010 by

The latest Brett Favre saga has taught me a couple things: No longer does the word “junk” mean stuff piled up in your garage; and the NFL is not fooling anyone when it talks of “seriously” investigating the hijinks of its players—like Favre/Jenn Sterger and the Jets/Inez Sainz. Case in point: The league just hired… Continued

Oxygen Mask: Check. Media Training Guide: Check. Even Miners Need to Be Media Savvy

October 13th, 2010 by

The 33 miners trapped underground for two months at the San Jose, Chile, mine were all rescued yesterday to much fanfare.  And as with nearly every news or public interest story, there is a PR angle.  It was reported yesterday that the head of rescue ops for Chile’s workplace insurance company lent his hand to… Continued

When Your Kids Call You By Your Twitter Handle

October 7th, 2010 by

Are you a user of location-based services, like foursquare or gowalla? The answer is most likely no, since a tiny percentage of the population is using geolocation.  Yet it was a hot topic at the Digital PR Summit on Oct. 6 because, like Facebook, Twitter and Myspace, who knows if it will be the next… Continued

Goldman Sachs Gets Green

October 1st, 2010 by

The timing was just about perfect. Goldman Sachs announces in a full-page ad in the New York Times and The Wall Street Journal that it is helping a clean energy company find investors, and PR News publishes crisis expert Jim Lukaszewski’s Tip Sheet on why CEOs shouldn’t hide behind CSR efforts. Of course, Goldman is… Continued