Archive: March 2010

Nestle’s Facebook Conundrum

March 30th, 2010 by

I’ve read—and written myself—so much about the great results social media can generate that when you hear about Nestle’s current social media woes, it comes as kind of shock. Sure, there are the occasional stories like Domino’s/YouTube that gives one pause, but those are few and far between. Nestle’s situation is interesting because the company’s… Continued

All in a Day’s Conference: Ad Value Equivalencies, Market Influencers and Promoting Your PR/Yourself

March 24th, 2010 by

It was encouraging to see nearly 250 attending our annual PR News Measurement Conference at the National Press Club in Washington, DC.  on March 23.  PR practitioners worth their salt understand that measuring their communications efforts is a must-do.  How to do it right is another thing! One quote used by a speaker during yesterday’s… Continued

Google’s Chinese Dilemma

March 17th, 2010 by

Like a lot people, I find the technology sector fascinating to read about. Which is good because the press puts out a couple of stories an hour about Steve Jobs, Google and Microsoft—with a little dab of Larry Ellison and his thrifty ways thrown in for variety. These days the tech giants are often in… Continued

Acceptance Speeches Pushing the Envelope (in a bad way)

March 8th, 2010 by

Acceptance speeches can be boring – and the Oscars on Sunday night offered no exception.  Be short. Be graceful.  Be sure to thank your mother. And make sure you don’t have a wardrobe malfunction.  During the Oscars, when supporting actress winner Mo’Nique did a shout out to herself – noting that the Academy did the… Continued

Let’s Make A Deal, Please!

March 5th, 2010 by

In the movie Network, Peter Finch shouted the famous line to the world, “I’m mad as hell and I’m not going to take it anymore!” Well, that’s the way I’m feeling about the current Cablevision and ABC brouhaha. Seems ABC wants Cablevision (of which I’m a customer) to pony up millions more for the right… Continued

How Do You Define Your Company and Yourself in One Sentence?

March 2nd, 2010 by

The advent and popularity of Twitter and texting should make it pretty easy to sum up, in one sentence, how we define ourselves or the company we work for.  Can you define what your company or what your brand/product stands for in roughly 75 characters? An article on Harvard Business Review’s site got me thinking… Continued