Archive: June 2009

Absent Without Leave, Communications-Style

June 25th, 2009 by

What do you do when your client or CEO pulls something that even you, the PR professional, didn’t see coming (or that, even if you did see it coming, blind-sided you anyway)? It’s a question that the communications team behind disgraced South Carolina governor Mark Sanford must be asking right about now. Sanford’s undoing has… Continued

Brand Loyalty: Price isn’t Always Right

June 22nd, 2009 by

It should come as no surprise that consumers are shopping around for the best price.  And price is, more often than not, trumping brand loyalty in everything from cars to toothpaste.  A new study from Catalina Marketing and the CMO Council reveals that for the “average brand,”  52% of consumers who were very loyal to… Continued

Pardon Me, but Would You Mind Working for Free?

June 18th, 2009 by

When I was in college, I would gladly work for free. Call it what you will (naiveté, paying my dues, idealism, boredom), but it turned out to be profoundly strategic; by the time I graduated, I had a laundry list of internships that made me poised for full-time employment. Now, had I not been 17,… Continued

Ask and You Might Receive

June 15th, 2009 by

At a recent PR News 3-hour workshop on measuring public affairs activities, an interesting challenge was presented to the attendees and BurrellesLuce trainer Johna Burke. A PR executive lamented that it’s perceived by her senior management that she’s so effectively managing her PR department that there’s no need for additional staff or resources.  The better… Continued

When Speakers & Marketers Don’t See Eye-to-Eye

June 11th, 2009 by

As the editor of PR News, I am partially responsible for securing speakers and content for our various events (webinars, conferences, etc.). While the logistics themselves are usually painless, I have encountered a number of instances in which I realize (only after receiving the presentations the speakers plan to give) that the content only vaguely… Continued

New Chairman of GM Driven to Tell It Like it Is

June 10th, 2009 by

The newly appointed chairman of GM says he doesn’t know much about cars.  From the Bloomberg article: “I don’t know anything about cars. A business is a business, and I think I can learn about cars. I’m not that old, and I think the business principles are the same.”  From a media training perspective, this… Continued