Archive: May 2008

Another Book Rec

May 29th, 2008 by

Following up on my last post, here is another book recommendation, courtesy of the Counselors Academy 2008 Book Club.  Enjoy! Reviewed by Lisa Simon President, Simon Public Relations Group Book name, title, author, publisher Full Frontal PR; Building Buzz About Your Business, Your Product, or You, Richard Laermer, Bloomberg Press, 2003 What is the… Continued

Time To Get Your ‘Summer Read’ On

May 27th, 2008 by

Now that Memorial Day is behind us and we have a summer full of vacations and weekend getaways to look forward to (well, not so much me, but hopefully all of you), it’s time to start contemplating your summer reading list. Thanks to the Counselors Academy, which prepared a 2008 Book Club at its recent… Continued

Naples Goes Anti-24/7

May 19th, 2008 by

Just a quick update after the SAGE Luncheon at the Counselors Academy Spring Conference, during which some of the industry’s foremost thought leaders waxed poetic about various issues facing business and communications.  The best quote (and, in my opinion, the most unexpected), can from Tom Hoog, former CEO of Hill & Knowlton, and current “public… Continued

Getting Credible in Naples

May 19th, 2008 by

Pete Blackshaw, EVP of Nielsen Online Strategic Solutions, is currently delivering the keynote speech at the Counselors Academy Spring Conference, and his word of the day is credibility. It’s certainly not a novel concept in this industry (and he was the first to admit it), but he was quick to emphasize that credibility, especially in… Continued

Getting Passionate in Naples, Florida

May 19th, 2008 by

I’m sitting pool side in Naples, Florida, right now (tough life, I know) at the Counselors Academy Spring Conference and listening to George Rosenberg, principal of The Rosenberg Group, talk to his peers about how to prepare for and manage the growth of their own PR firms.   The topic in and of itself  it worthy… Continued

Feeding an Ailing Economy

May 13th, 2008 by

This past Saturday, the New York Times ran an article about how some retailers, such as Supervalu and Domino’s Pizza are launching aggressive campaigns targeting consumers who are about to receive their federal stimulus rebate checks (individuals are getting $600 on the average while, couples are getting $1,200). What is making some raise their brows… Continued

Dell’s Perpetual Purgatory?

May 5th, 2008 by

Dell has been to Hell and back in recent years for its monumental crisis management missteps, especially in the realm of digital communications. Blogger Jeff Jarvis single-handedly damned the company for its poor customer service record a few years back and, despite moderately successful attempts to rebound its reputation by finally participating in the blogosphere,… Continued