Laura Berdichevsky
Marketing Manager
PR News

PR News Media Relations Next Practices Conference Set for November 30 in DC

New York, NY (October 10, 2012) – PR News’ Media Relations Next Practices Conference will be held at the National Press Club in Washington, D.C., on November 30, 2012. The Media Relations Conference will offer communications professionals the opportunity to learn from thought leaders who will share the latest best practices in content creation and brand storytelling, communicating with journalists and bloggers via social media, measuring the success of media relations initiatives, media training, resource allocation and more.
Top communications professionals from Hilton Worldwide, Meritus Media, CommCore Consulting, NASCAR, RLM Public Relations, The George Washington University, JetBlue Airways, Lockheed Martin and Verizon will be leading interactive sessions and will also offer checklists, case studies and practical media relations and digital PR tips.

The Media Relations Next Practices Conference will include networking opportunities, breakfast and a luncheon keynote presentation from legal crisis management expert Lanny J. Davis, who served as President Bill Clinton’s special counsel (1996-98) and as a member of President George W. Bush’s Privacy and Civil Liberties Oversight Board (2006-07). Associated Press business reporter Mark Hamrick will kick off the day with his Wake-Up Call on the shifting identities of PR professionals and journalists in the digital era, and content marketing expert Joe Pulizzi will close out the day with a keynote presentation on the power of online storytelling and its ability to reshape your notions of traditional media relations.

In addition, attendees will receive a certificate of attendance and earn four points toward a PR News Certificate in Social Media.

Register now, the early bird rate ends November 9, 2012.

The PR News One-Day Boot Camp for Emerging PR Stars will be held the day before the conference at the same location.

The PR News Media Relations and Next Practices Conference is an information-packed event that is sure to sell out weeks in advance. For sponsorship information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at

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