SPEAKER PRESENTATIONS

Wake-Up Call: Embracing the Power of “Social Mobility”
Ron Casalotti, Associate Director, U.S. Lead for Social Media, KPMG, @roncasalotti
Jereme Bivins, Digital Media Manager, The Rockefeller Foundation, @jcbivins

How to Make Your Brand Pop on Facebook
Thom Lytle, Director of Social Business & Community Engagement, EMC Corporation, @ThomLytle
Allan Gungormez, Enterprise Director of Social Media Strategy, Transamerica, @AGungormez, @Transamerica

Are You a Good Social Listener on Twitter and Beyond?
Nathan Strauss, Manager, Digital Communications, Corporate, GE, @nathanstrauss, @generalelectric
Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant, American Heart Association/American Stroke Association, @KrisleighH, @American_Heart
Nicole Moreo, Senior Manager, Research and Analytics, Peppercomm, @peppercomm

Breakdown of a Winning Integrated Social Media Campaign: 3 Team Leaders Share Their Playbook
Alexandra Kirsch, Account Supervisor, Digital Practice, Finn Partners, @alexandrakirsch, @FinnPartners
Taylor L. Cole, Head of Public Relations, Hotels.com, @TravelwithTLC
Patrick Burek, Vice President, Consumer Practice, Finn Partners, @pburek

Luncheon Keynote: Using Game Dynamics to Make Your Message Stick
Steve Shenbaum, Founder and President, game on Nation, @SteveShenbaum, @gameonNATION

Case Studies in Social Media Storytelling
Kimberly Jaindl, Head of Communications, Advanced Technology Laboratories, Lockheed Martin, @KJaindl
Morgan Johnston, Manager Corporate Communications, Social Media Strategist, JetBlue Airways, @MHJohnston
Christina Saylor, Senior Vice President, Alembic Health Communications
Bev Yehuda, SVP, Operations and Digital Media, D S Simon Productions, @Bevyehuda, @DSSimon

Google Analytics: How to Make It Work for Your Brand
Krista Seiden*, Analytics Advocate, Google, @kristaseiden

What’s Next in Digital Communications? On the Trail of Generation Z
Calvin Stowell, Director of Digital and Content, DoSomething.org, @aurosan, @dosomething
Sheryl Joyce, Global Head of Marketing, Investis, @investisinc

BONUS MATERIALS

• 5 Tips for Creating Content That Inspires

• 10 Things to Consider About Emerging Social Media Tools

• Get the Most from Your Brand’s Message via Instagram

• Going into Rapid Response Mode on Social MediaMedia Relations - Crisis Cheat Sheet

• How to Choose Between Mobile-App-Website

*This presentation contains proprietary information that Google has not given permission to share beyond the live event.