How a Reporter Pivots in the Changing Media Landscape

With the PRNEWS Media Relations Workshop coming virtually December 7, we’re giving readers and soon-to-be attendees a chance to meet some speakers.

The event's theme, "Rebuilding Brand Reputation and Combatting Disinformation," covers the changing media landscape, maintaining media relationships and embracing emerging media, among other topics.

In this brief Q&A, Jeremy Bauer-Wolf, senior reporter, Higher Ed Dive, previews a panel about the state of media. 

PRNEWS: Have you pivoted to accommodate the changing media landscape?

Jeremy Bauer-Wolf, Senior Reporter, Higher Ed Dive
Jeremy Bauer-Wolf, Senior Reporter, Higher Ed Dive

Jeremy Bauer-Wolf: Readers generally expect a one-stop shop when it comes to their media-consumption habits. Newsletters and breaking news alerts inundate mailboxes. This forces our team, and many journalists, to capture and write all the staple pieces that our readership expects and that our competition will carry, while also trying to hollow time for original reporting.

This stretches journalists with already little bandwidth. The stubborn problems of being first and keeping up with an ever-changing news cycle also exist.

PRNEWS: What trends have captured your organization’s curiosity? 

Bauer-Wolf: Higher Ed Dive has tried to split up content that in the past may have been one large story. We have experimented with alternative formats, such as FAQs, data and graphics visualization.

PRNEWS: Looking at the changing media landscape, do you see any practices becoming obsolete soon?

Bauer-Wolf: With [uncertainty surrounding] Twitter... I am curious about [what] the platform... [will look like] eventually. I am often pitched on Twitter and turn to it to get a sense of the chatter. Reporters have also used Twitter for quoting sources and sometimes as a springboard for a full story.

For more from Bauer-Wolf, register for the virtual PRNEWS Media Relations Workshop here.