How Klein Tools Used Videos to Calm Flare-Ups About Global Manufacturing

Highly Charged Issue: A Klein Tools worker produces a tool. A video series was begun to counter social media complaints when customers learned the company was making some tools outside the United States.

Since 1857, Klein Tools has manufactured its product in the US. Recently, though, it's expanded globally and begun producing tools overseas. Some of its US-based customers voiced their displeasure on social media about the company's move to foreign manufacturing. Here's a case study of how Klein Tools used videos to respond.