Remembering a Pioneer Who Elevated Hispanic/Latino Communities’ Visibility in Media

It's a given that we like to see people who look like us in PR and media. For instance, research from Nielsen shows 60% of Hispanics/Latinos said they are more likely to watch programming featuring their identity group.

Yet with Latinos/Hispanics composing almost 20% of the U.S. population, their representation in English-speaking broadcast TV is just 6%.

Things are similar in PR. Hispanics/Latinos represent 7.2% of PR and fundraising managers and 12% of PR specialists, according to the latest data from the U.S. Bureau of Labor Statistics (2021).

They were an “estimated 12 percent of workers in the media industry, which includes film, television, publishing and news,” the U.S.


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