Join PR News at the historic National Press Club in Washington, D.C., on December 5-6 for the Media Relations Next Practices Conference and Video Boot Camp. At the Media Relations Conference, we’ll find and share new ways to successfully meet your biggest media relations challenges, including coping with shrinking newsrooms and fewer beat-specific reporters, media relations measurement, the ROI of brand newsrooms, working with influencers and bloggers, the impact of AI/machine learning on media relations and journalism, crisis communications and as always, getting journalists to open and read your email pitches. At the Video Boot Camp, our expert trainers will uncover the best ways to leverage video on Facebook, Instagram, Twitter, Snapchat, YouTube and more. Join us for these two days of learning and networking!
One- and two-day passes are available.
Wednesday, December 5, 2018
This full-day Video Boot Camp is perfect for communicators and marketers looking to take their video initiatives to the next level in 2019. You'll learn how to use video on Facebook, Instagram, YouTube and beyond to engage your audience and deliver your brand’s messages more effectively than ever before.
Attendee Bonuses Include:
Media training was once only for executives and official spokespeople, but the prevalence of video is bringing more members of the communications team in front of the camera. It’s important to learn how to be comfortable and at ease in the moment—and how to train others to do so. In this interactive session, a portion of attendees will participate in a practice interview. Our trainers will offer live feedback and offer tips and tactics for improving the onscreen presence of spokespeople and executives.
We’ll discuss how to:
Video on social media can be as simple as setting up an iPhone and talking into it—but your results could be so much better. There is equipment for every budget to enhance your video, and anybody can learn the basics of filming to make your subject look good and your stream look (and sound) more professional.
You’ll learn how to:
Editing has been called the language of film. If we compare a single shot to a word, then a well-edited sequence is like a carefully written sentence, with each word serving a purpose. In this session our trainers will help you embark upon your journey toward gaining fluency in the art of cutting together an expressive, attractive and engaging video.
It doesn’t matter what kind of brand you are—you can engage and delight audiences… and we’re going to show you how to do it. We’ll give you case studies that illustrate how some communicators have transferred video best practices to live broadcasts in order to tell their brand’s most compelling stories authentically and spontaneously.
You’ll learn how to:
Learn how to increase your YouTube traffic and report metrics that matter to the C-suite. Nearly three-quarters of American adults use YouTube regularly, beating out Instagram, Twitter and even Facebook. Our communications leaders will teach you how to better tap into YouTube’s massive and growing audience and build your brand with the most powerful content that exists—video. Learn how to leverage the platform to generate leads, grow your email list and create videos with authentic calls to action that encourage followers to subscribe and come back for more.
What we’ll cover:
As attention spans shrink, brands are embracing the quick-hit tactics of 60-second (or less) clips to preserve and bolster their relevance. But as you struggle to say more in less time, how can you cut through the social media clutter to deliver short-form videos that make a deep impression? What tips and tricks turn a quick hit into a lasting impression?
In this panel, you’ll learn how to:
PR News is organizing a meet-up at the Hamilton bar, which is just a 5-minute walk from the National Press Club.
Thursday, December 6, 2018
We've designed The Media Relations Conference on Dec. 6 in Washington, D.C. for communications professionals who need to hear forward-thinking insights on media pitching, measurement, the impact of AI/machine learning on media relations and journalism, influencer relations, social media marketing, and the best media relations tools from leading brands like USA Today, NPR, Accenture, Aflac and D.C. Public Charter School Board.
All-Access Pass members also get admission to the Day 1 Video Boot Camp taking place on December 5.
Attendee Bonuses Inlude:
Every technological evolution has been accompanied by both the promise of enhanced capability, and uncertainty about how it will be best applied and how it will shape the way we work. We are here once again with the advent of AI and analytics, just as we were when the Internet revolutionized the way both newsrooms and PR practitioners operate. And, like every technological advancement before it, the one constant that remains is the critical role of the human element.
Let's face it—even though journalists spend much of their time on Twitter (often just talking to their journalist peers) most of media relations is handled on email. Top media relations pros will share with you the email pitch methods that make journalists want to reply to them immediately.
What you'll learn:
With continuous pressure on journalists to drive clicks for their media brands, PR pros may feel that providing sensational content is the only way to get a reporter's attention. In this session you'll learn how to turn this trend to your advantage and find ways to monitor the news for opportunities to insert your organization into trending stories and help journalists get more than just clicks, but what they need most—more engagement.
What you'll learn:
You'll get an opportunity to meet at dozens of your media relations peers and share challenges and successes around a specific industry vertical.
Savvy communicators know that audiences are more apt to trust the word of a peer or a personality they gravitate toward rather than a carefully designed pitch or ad from a brand itself or even a positive media story. In this session you'll get a thorough grounding on how to build a results-based influencer marketing program that moves the needle for your brand.
What you'll learn:
An online newsroom is a necessary part of a successful media relations strategy. In this session you”ll learn how to optimize your newsroom so it meets its fullest potential and delivers on your investment of time and money.
What you'll learn:
In this Q&A session, we'll ask journalists how their jobs have changed and how they see media changing in 2019—and what role they want PR to play in their professional lives. This will be a rare opportunity for you to ask journalists questions they don't have time to answer when they're in the newsroom.
Media Relations Conference attendees will have the opportunity to send in examples of their key performance indicators and have them evaluated by our panel of measurement experts. In this clinic, you'll be advised on how you can better align your KPIs better with your senior leaders' expectations of your media relations programs.
What you'll learn:
Learn how to execute your paid, earned, shared and owned content tactics in concert with each other. You'll walk away from this session with a clear plan on how to create a multi-channel PESO approach in which your earned coverage, paid social, branded content and organic social media content amplify each other.
During this session, you'll learn how to:
If you were not convinced already that preparing in advance to handle a smoldering issue or a crisis is worth the time and resources to pre-plan, consider this: The risk management and insurance firm Marsh estimates that for every dollar invested in pre-crisis planning, seven times that amount is saved in losses that were averted. This session will add value to your own role as you learn how put that 7-to-1 investment in crisis planning to work in your organization.
What we'll cover:
Cap off the day with a flute of champagne, your newly minted Certificate of Completion and the top take-aways from the day.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Summit:
You'll Learn How To:
As an attendee of the PR News Media Relations Conference, you have an opportunity to join the Media Relations Working Group, an initiative to analyze the future of media relations. You’ll be able to join this group of senior communications professionals at brands, nonprofits and agencies and take part in networking opportunities and in the development of special reports, which we’ll share with 200,000 professional communicators.
In addition, as a member of the Media Relations Working Group you’ll be able contribute to the development of future Media Relations Conference agendas. In fact, the 2018 Media Relations Conference agenda was created with the input from the MRWG.
The Media Relations Conference and Video Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of media relations and video, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
While you’re in D.C., make time to explore the beautiful attractions with fellow conference participants like the monuments, restaurants. shops and museums. Here’s a list of our top recommendations:
529 14th St. NW
Washington, DC 20045
The National Press Club is one of the nation’s leading conference centers and event facilities. It provides state-of-the-art service for clients who require the best in meeting environments. Our professional staff are experts at coordinating banquets and receptions, as well as news conferences, meetings, symposiums, webcasts and satellite media tours. From our AV team to our broadcast team to our online staff to our still photographers, we are ready to help you present your message to the audience in the room, across the country and around the world.
PR News does not have a room block for this event, but we do have a list of recommended hotels below that are a ten-minute walk or less from The National Press Club.
*The Alumni Rate: Past PR News conference attendees get a special discounted rate of $995 for the All-Access pass and $795 for a one-day pass. All event alumni registrations will be verified by the PR News staff.
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
PR News Subscribers Save More: PR News subscribers save 15% on the Media Relations Conference and Video Boot Camp and all PR News events.
Team Rates: Join the many other companies who bring their teams to the Media Relations Conference and Video Boot Camp so they can collectively learn, strategize and build a better mousetrap.
Questions? Contact Client Services
Invest In Your Future: Attending Media Relations Conference and Video Boot Camp is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
Not at this time. Here is a list of nearby hotels.
A variety of event sponsorship opportunities are available for these industry-known events. Please contact Katie Sullivan to book you spot soon as we have a limited number of slots available.
To be considered, please email Senior Content Manager, Sophie Maerowitz at firstname.lastname@example.org.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; email@example.com for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to firstname.lastname@example.org. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to email@example.com.
Email questions to firstname.lastname@example.org. You may also call 1-800-777-5006 for additional assistance.
At the Media Relations Conference and Video Boot Camp presented by PR News, sponsors will reach hundreds of communicators looking to improve their digital strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at email@example.com.
The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Media Relations Conference and Video Boot Camp ticket sales will go to Feeding America.
For questions related to event registrations, please contact:
If you would like to sponsor this event, please contact: