Presented by PRNEWS
SAVE THE DATE: Crisis Management Summit 2022 March 7-9 in Miami, FL
Presented by PRNEWS
SAVE THE DATE: Crisis Management Summit 2022 March 7-9 in Miami, FL
YOUR CRISIS MANAGEMENT PLAYBOOK FOR 2021
The largest crisis management event for communications pros is going virtual, March 24-25, 2021! The last 12 months has proved that you can never be too prepared for a crisis. Discover how brands like Southwest, Hilton, Chipotle and Purdue Farms stay on top of their crisis communications strategy to ensure that their audiences remain informed, engaged, and up-to-date on critical issues. As an attendee, you'll create a strategy that not only allows for a defensive response when something hits, but an anticipatory plan of possible situations—providing an offense your organization can depend on.
SAVE THE DATE:
Crisis Management Summit 2022 March 7-9 in Miami, FL
More info coming soon!
Southwest's Senior Vice President, Chief Communications Officer, Linda Rutherford is known for creating and leading powerful teams that deliver award-winning communication for one of the most beloved brands in the world.
Linda will share her company’s communications journey over the course of the pandemic, drawing on her decades of crisis management expertise. Learn how a brand long known for consumer satisfaction handled messaging to the public as the airline industry’s historic crisis unfolded.
Join the conversation as we navigate some of the industry’s most pressing topics. These sessions are highly interactive, expert-led and editor-moderated discussions designed for idea sharing, peer-to-peer engagement and debate. Participants will receive pre-conference surveys and assignments to make the time relevant and worthwhile. Pre-registration required, space is limited. Select from one of two topics:
The reignition of the BLM movement has placed a spotlight on brand communications approaches that fail to match words to company actions. Participants will take part in a candid discussion of communications as it applies to meaningful actions taken at their companies to move diversity, equity and inclusion initiatives forward.
We’ll discuss approaches to setting the story straight when your brand or executive is in the crosshairs due to false or misleading information.
Continue the conversation as we navigate some of the communications industry’s most pressing issues. No flies on the wall here: These sessions are highly interactive, expert-led and editor-moderated discussions designed for idea sharing, peer-to-peer engagement and debate. Pre-registration required, space is limited. Select from one of two topics:
This roundtable will explore best practices for staffing, planning and coordination at large companies or organizations with an international footprint. In addition, we’ll discuss which scenarios are best handled by an external consultant or agency, vs. in-house.
PR pros have long been asked to work on shoestring budgets, but recent economic fallout has downsized departments in many organizations, particularly within marketing and communications functions. Participants will share how they are coping, doing more with less and triaging communications in crisis moments.
Continue the conversation as we navigate some of the communications industry’s most pressing issues. No flies on the wall here: These sessions are highly interactive, expert-led and editor-moderated discussions designed for idea sharing, peer-to-peer engagement and debate. Pre-registration required, space is limited. Select from one of two topics:
Beyond managing a crisis, it’s crucial to measure how effective your strategy was before the next crisis hits. From reputation scores to business outcomes, come ready to share your team’s KPIs and measurement challenges.
Roundtable participants will share examples of being dragged into a crisis by association, exploring how to approach crises when they don’t originate at your company.
How would your team handle the fallout from a PR misstep of an executive or employee? Practice planning a response that minimizes reputational damage while communicating with stakeholders in real time.
Participants will respond to a multi-layered crisis as it plays out, navigating the murky waters of politicized public comment.
PRNEWS’ Editorial Director kicks off a day of presentations and panels featuring top crisis experts.
In this keynote session, Southwest’s Linda Rutherford shares her company’s communications journey over the course of the pandemic, drawing on her decades of crisis management expertise. Learn how a brand long known for consumer satisfaction handled messaging to the public as the airline industry’s historic crisis unfolded.
What constitutes a social media crisis for your organization, and how do you monitor social feeds to determine the severity of the problem? We offer insights on risk assessment, as well as tactics for flipping the script when your brand finds itself in the crosshairs.
Setting up a well-prepared and equipped war room can be the key to a coordinated and successful crisis response strategy. Drawing on her experience navigating large-scale crises, Chicago Navy Pier’s Director of Communications Payal Patel offers tools, tactics and resources that should be in every crisis manager's arsenal.
Hilton’s vice president of global corporate communications Nigel Glennie will share how his executives navigated the global pandemic and the worst year in the company’s 101-year history. Learn how the company set its communications strategy and stayed close to team members, hotel owners, policymakers and consumers.
COVID-19 has turned traditional crisis planning on its head. Even organizations equipped with solid emergency plans did not foresee the impact the pandemic would have on health care, the economy or the public’s perception of civil liberties. How has Canada's largest city and economic engine responded to COVID-19? City of Toronto CCO Brad Ross shares takeaways from his team’s recent and ongoing crisis communications odyssey.
In a world where the stream of information is constant, a crisis can evolve and change as quickly as it emerged. Controlling the ebb and flow of information is difficult, but, for Comms teams, knowing when to act and how is all about having insight.
With so much more information, how has the dynamic between media and Comms changed? And consequently, how has this affected relationships between agencies and in-house teams? How do you communicate the right message to key stakeholders? And how do you even know which crises are worth responding to if they happen almost on a daily basis?
We’ve gathered experts from in-house teams, PR agencies and the media to give their insight into how a crisis evolves from their perspective and how you can better inform your responses.
Corporate communicators have been challenged by successive economic, social and political crises over the past year, requiring clear, consistent and principled communications on issues that the country had never faced and that communicators had hardly contemplated. Erin Streeter will discuss how the National Association of Manufacturers led on these issues through a forward-thinking communications strategy and what she learned in the process.
Hear how USPS uses social intelligence for crisis mitigation and better customer experience, from natural disasters to efforts surrounding COVID-19.
As recent history has shown, companies that don’t take diversity, equity and inclusion seriously internally face serious external consequences. In this session, learn how PR pros can work to recognize and communicate biases inside their organizations and apply DEI principles to external messaging in a way that is both truthful and impactful.
During a communications crisis, how do you hit pause on business-as-usual messaging, while still advancing longer term PR goals? Our panelists discuss.
There’s no question that some brands emerge from communications crises more scarred than others. In this closing panel, our industry experts offer best practices for winning back brand loyalists and benchmarking public sentiment as your organization bounces back.
Access to all workshop sessions and keynotes during the “live” virtual event, March 24-25, 2021. Includes access to on-demand recordings of all sessions.
Access to all workshop sessions and keynotes during the “live” virtual event, March 24-25, 2021. Includes access to on-demand recordings of all sessions. Includes a PRNEWS Crisis Insider annual subscription.
For questions regarding event registration, please contact:
Megan Sigg
[email protected]
VIEW THE SPONSORSHIP PROSPECTUS
For sponsorship inquiries, contact:
Dara Brooks
[email protected]
For information on programming and speakers, please contact:
Erika Bradbury
[email protected]
