The conference for forward-thinking communications leaders.
Join us for the largest and most important gathering of crisis communicators. You may think you’re not a “crisis communicator” but every PR or marketing professional must wear that hat on a daily basis. Hosted by the leading brand for communicators, PR News, the Crisis Management Summit is your graduate course and a unique opportunity to connect with like-minded peers during various networking opportunities including a ceviche tasting and opening reception. And we’re doing it all at the beautiful Eden Roc in Miami because we know that with all this crisis talk you will need to chill out. Sign up before Discounted rates expire on February 27.
“Leadership is a way of thinking, a way of acting, and most importantly, a way of communicating”
Content is king, and these days visual content is the way to go to attract and engage your audience. Step up your game with your images, graphics and videos and watch your follower numbers skyrocket.
What You’ll Learn:
Native analytics on Facebook can provide you with a whole host of data about who is engaging with your content, but it can be a challenge to glean actionable insights from the numbers. That’s where we come in.
What You’ll Learn:
While the Facebook has had its fair share of issues over the past year, research shows it is still the most popular social media site among U.S. adults. We’ll show you how to maintain the safety of your brand amid changes and customer trust issues while getting the most out of the platform.
What You’ll Learn:
Facebook Live can be a great way for even a small company to engage with customers and attract new audiences. With just a smart phone and some on-screen talent, it’s a cost-effective way to communicate your message in an authentic way. In this session, you’ll learn how to get the most out of your livestreams.
What You’ll Learn:
It can be tough to get busy executives to make time to speak with the press, but the payoffs can be huge. From selling the interview to your CEO to making media coaching quick, easy and effective, this session will give you everything you need to position your leader as an authority in her field, keep control of messaging and sail through even the most difficult moments with journalists.
What you’ll learn:
Proving ROI is key to getting cooperation from the C-suite when it comes to time-intensive media interviews. But it can be difficult to show the value of an article, TV appearance or radio broadcast. This session will help you understand how to measure media efforts, demonstrate to stakeholders their value, and turn media interviews into sales.
What you’ll learn:
Executives can’t afford not to be on social media, but neither can they afford to make a mistake. Social media is the best—and most dangerous—tool for interacting with the media and positioning your executives as thought leaders and experts in their fields. This session will arm you with the skills to find the right channels for your message, leverage social media to become an expert source, and avoid pitfalls.
What you’ll learn:
To speak or not to speak? Today, journalists and consumers expect a response when a brand is in crisis. Proper media training can make the difference between helping and hurting your brand. This session will guide you in determining what the message should be, how it should be delivered, and how to make the most of a difficult situation.
What you’ll learn:
Get a taste of Miami with our ceviche food tasting! Enjoy a guided instruction to create and enjoy different ceviches including Mexican Style Seafood, Peruvian adn Tropical Style Ceviches, with chef’s selection of complimenting wines.
Get to know other summit attendees over cocktails and appetizers.
We’ve learned in the past year that no brand’s bottom line is immune from the damage a crisis can inflict on it. Even a brand that seems to hold a monopoly in its market will inevitably see its quarterly earnings falter if it manages its crises poorly. We’ll share recent research in how brands’ bottom lines have been hurt by crises—data you can bring back to your organization that will inspire a newfound belief in the power of expert crisis preparedness.
We'll share:
Risk communication is the proverbial ounce of prevention being worth a pound of cure—it enables organizations that are vulnerable to crises to make informed decisions to protect themselves, their employees and their customers. We’ll shine a light on the differences between risk and crisis communications, and how the former can minimize the need to do the latter.
What you’ll learn:
Social media is a battleground where reputations can be made or ruined in the blink of an eye. Is your brand prepared to react just as quickly? In this crisis experts will teach you how to closely manage your brand’s online reputation, prepare digital assets ready to deploy at a moment’s notice and deftly tailor your response across all relevant platforms.
You’ll learn how to:
Hear real-world case studies in effective crisis communication from a B2B agency or from a consumer brand. We’ll take you behind the scenes with a communications department to show you how award-winning crisis management is done.
Hear real-world case studies in effective crisis communication from a B2B agency or from a consumer brand. We’ll take you behind the scenes with a communications department to show you how award-winning crisis management is done.
For this keynote, we'll hear renowned crisis leader Mike Sitrick explain why thinking outside the box during a crisis has made the difference between success and failure—not only in terms of the PR campaign, but in achieving the clients’ overall objective— on such things as liquidations of businesses, the potential closing of a hospital because of wrongdoing by a staff member and even in protecting the life of a whistleblower.
Prepare for the challenging interview and control the narrative during a crisis. In this session you’ll hear from media relations experts and your peers how to effectively work with the media during and after a crisis. You’ll learn how to:
Serious crisis experts are serious about their crisis teams—and when we say “team” we’re referring to more than just communications professionals, or even just internal stakeholders. A serious crisis team encompasses marketing, HR, sales, legal, IT and the C-suite—not to mention brand partners and influencers who will have your back when it counts. You’ll learn how the best crisis teams are formed, trained and kept on alert.
What you’ll learn:
When was the last time you revisited your crisis preparedness plan—assuming you have one? Now that you’ve learned more in one day than all year, it’s time to put your plan together. We’ll provide a broad methodology for creating a crisis preparedness plan that suits the needs of your organization. We’ll also share examples of crisis plans that you can take back to the office and use as models for your own plan.
You’ll learn how to:
Social media conversations about a particular brand crisis ultimately subside. We’ll share case study examples and recommendations of when and how to return to normal social media operations after a crisis. No two crises are exactly alike but this session will put you in the best possible place to identify and prepare for that moment when it’s time to shift from crisis management to brand repair.
You’ll learn how to:
We’ll share the top 20 takeaways from the day’s presentations and discussions and every attendee will receive a special gift and a copy of the Crisis Management Guidebook.
If one of these words is in your title, you need to be here:
The Crisis Management Summit will provide excellent networking opportunities. Beyond the sessions on every facet of crisis avoirdance and prevention, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks and activities throughout the two days.
While you’re in Miami., make time to explore the beautiful attractions with fellow conference participants like the monuments, restaurants. shops and museums. Here’s a list of our top recommendations:
4525 Collins Ave
Miami Beach, FL 33140
Our discounted room block at the Eden Roc has closed. If you would still like to book at prevailing rates, please go directly to the Eden Roc website.
You can also book at a nearby hotel:
Fontaineblaeu Miami Beach (0.2 miles away)
4441 Collins Ave
Miami Beach, FL 33140
The Confidante Miami Beach (0.5 miles away)
4041 Collins Ave.
Miami Beach, FL 33140
Receive a 12% discount for airport rides at all eligible SuperShuttle airport locations nationwide.
For assistance, please contact our Assistant Operations Manager, Ruslana Milikhiker.
*Only one VIP Code can be used per registrant.
Are you a PR News Event Alumni? When registering choose the Alumni option! All returning event attendees can attend the Summit $795 for the Workshop + Summit for only and $995.
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the Crisis Management Summit so they can collectively learn, strategize and build a better mousetrap and get $100 off per ticket.
PR News Subscribers Save More: PR News subscribers save 33% on all PR News events.
Invest in your future: Attending the Crisis Management Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Questions? Contact Amy Jefferies.
At the Crisis Management Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at [email protected].
For questions related to event registrations, please contact:
If you are interested in sponsorship opportunities, please contact:
If you are interested in sponsorship opportunities, please contact: