Congratulations to the 2018 Digital PR Award Winners and Honorable Mentions!

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Congratulations to the 2018 Digital PR winners!

On November 8 at The Yale Club in NYC, the PR News’ Digital PR Awards program celebrated this year's most outstanding digital communicators and campaigns in a variety of media such as video, website design, mobile apps and more. In a world of ever-changing digital communicating, the winners and honorable mentions below represent the best of the best in staying up to date with fresh, innovative ideas.

Attendees came together for an afternoon of networking and celebration while also hearing from keynoter, Andy Cunningham, who spoke about how we can orchestrate a prodigious digital footprint in the age of “smart” by using channels over which we have complete control and put an end to the smile and dial press relations of yesteryear.

Winners

Annual Report Campaign Categories

Honorable Mentions

Annual Report Campaign Categories

Honorable Mentions
  • Workiva2017 Sustainability Report
  • City of Baltimore2018 - 2023 Inclusive Digital Transformation Strategic Plan
  • Priority MarketingGuadalupe Center Impact Report 2017
  • The Aetna Story
  • National Association of ManufacturersThe Year of the Manufacturer
  • u-blox
  • Hong Kong Tourism BoardHKTB Annual Report 2016/17 - We Make the Difference
Winner

Blog Campaign Categories

Honorable Mentions

Blog Campaign Categories

Honorable Mentions
  • John Guilfoil Public RelationsRochester News Portal
  • MicrosoftTransform
Winner

Branding Campaign Categories

Honorable Mentions

Branding Campaign Categories

Honorable Mentions
  • Rogers & CowanHostiles
  • Marathon OilMarathon Oil 2017 Digital Branding
  • Rogers & CowanMoviebill
  • Share our Strength
  • PJ Lhuillier Group of CompaniesVirtual Reality Valentines’ Date with Alden Richards
Winner

Cause-Related Marketing Campaign Categories

Honorable Mentions

Cause-Related Marketing Campaign Categories

Honorable Mentions
  • NJI MediaDefeatDD: Take the Plunge Interactive Event
  • PeriscopeEnlisting Farm Families to Strengthen the Monarch Flyway
  • 3rd Coast PRGift of Adoption Pro Bono Influencer Program: Raising Awareness for a Cause
  • Marina Maher CommunicationsJ&J Ignites Its Commitment to Gender Equality in Support of #TIMESUP
  • HP Inc.Reinvent Mindsets
  • Toyota and Discovery EducationTeenDrive365 In School
Winner

Content Marketing Campaign Categories

Honorable Mentions

Content Marketing Campaign Categories

Honorable Mentions
  • Cape ClassicsJam Jar #SummerOfSlushies
  • Microsoft‘My God, it’s better’: Emma can write again thanks to a prototype watch
  • MicrosoftPlugged in: Making gaming accessible for people with disabilities
  • Prudential FinancialWellness Interactive Guides
  • Weber ShandwickTaking on Sports Drinks at Their Own Game
  • Rasky PartnersThe Weight Band: A Rockin’ Social & Digital Media Campaign
  • HP Inc.The Wolf
  • APCO Worldwide“Yatte Minahare” and How Suntory “Went for It” in the United States
  • GMMBYou Can: Choose You
Winner

Contest/Game Campaign Categories

Honorable Mention

Contest/Game Campaign Categories

Honorable Mention
  • WE CommunicationsMicrosoft #AzureTrivia
Winner

Digital Firm of the Year Digital Firm of the Year

Honorable Mentions

Digital Firm of the Year Digital Firm of the Year

Honorable Mentions
  • Marina Maher Communications
  • PAN Communications
  • Tech Image
Winner

Digital Marketing Campaign ($100K-$200K) Campaign Categories

Honorable Mentions

Digital Marketing Campaign ($100K-$200K) Campaign Categories

Honorable Mentions
  • IW Group, IncAnna Sui x McDonald's
  • M BoothThe Macallan: Gallery 12 AR/T Campaign
Winner

Digital Marketing Campaign ($100K and Under) Campaign Categories

Honorable Mentions

Digital Marketing Campaign ($100K and Under) Campaign Categories

Honorable Mentions
  • Circa Real Estate#ItsAboutYou: Helping Our Communities Grow
  • Sallie MaeMission Finish Contest
  • NewlinkParamount brings a dystopic future to Latin America with #HandmaidsEnParamount
  • PAN CommunicationsPhononic Store of the Future
  • Horizon Pharma#RAREis
  • NewlinkThe first-ever campaign filmed out of an iPhone
  • Miami HEATVice Campaign
  • Cisco#WeAreCisco #LoveWhereYouWork #Maythe4th
Winner

Digital Marketing Campaign ($100K and Under) Campaign Categories

Honorable Mentions

Digital Marketing Campaign ($100K and Under) Campaign Categories

Honorable Mentions
  • Circa Real Estate#ItsAboutYou: Helping Our Communities Grow
  • Sallie MaeMission Finish Contest
  • NewlinkParamount brings a dystopic future to Latin America with #HandmaidsEnParamount
  • PAN CommunicationsPhononic Store of the Future
  • Horizon Pharma#RAREis
  • NewlinkThe first-ever campaign filmed out of an iPhone
  • Miami HEATVice Campaign
  • Cisco#WeAreCisco #LoveWhereYouWork #Maythe4th
Winner

Digital Marketing Campaign ($200K-$500K) Campaign Categories

Honorable Mentions

Digital Marketing Campaign ($200K-$500K) Campaign Categories

Honorable Mentions
  • GumGum2018 Go RVing
  • IW Group, IncJack Daniel's Country Cocktails - Flavors of Pride
  • Racepoint GlobalMAIA “Live Boldly. Prepare Accordingly.”
  • ArgoNo Risk, No Reward Sponsorship Activation
Winner

Digital Marketing Campaign ($500K+) Campaign Categories

Honorable Mentions

Digital Marketing Campaign ($500K+) Campaign Categories

Honorable Mentions
  • Rogers & CowanDear Basketball
  • GumGumHonda Odyssey National Campaign 2017
  • GMMBYou Can
Winner

Digital PR Campaign Campaign Categories

Honorable Mentions

Digital PR Campaign Campaign Categories

Honorable Mentions
  • IW Group, IncAnna Sui x McDonald's
  • Rogers & CowanDear Basketball
  • LG and Discovery EducationDiscover Your Happy
  • HP Inc.ENVY ISS
  • GE HealthcareLab Invaders LIVE: Inside the minds and machines shaping health and science
  • Rpr Marketing CommunicationsNeutrogena SkinClearing Makeup
  • NordstromAnniversary Sale
  • Johns Hopkins School of NursingNurses are Groundbreakers
  • FinsburyUnitedHealthcare's Step Up For Better Health Sweepstakes
  • Volvo Trucks North AmericaWorld's Largest Unboxing
Winner

Digital Team of the Year Digital Team of the Year

Honorable Mentions

Digital Team of the Year Digital Team of the Year

Honorable Mentions
  • Hunter Public Relations
  • IW Group, Inc
  • Microsoft
  • Northeastern UniversityNews@Northeastern
Winner

Email Newsletter Campaign Categories

Honorable Mentions

Email Newsletter Campaign Categories

Honorable Mentions
  • DEVENEYDoes Health Care
  • Gallagher BassettThe Way
  • Prudential FinancialWellness Email Newsletters
Winner

Employee Communications Online Campaign Categories

Honorable Mention

Employee Communications Online Campaign Categories

Honorable Mention
  • Peraton Does That - Innovation Exchange Series
Winner

Facebook Communications Campaign Categories

Honorable Mentions

Facebook Communications Campaign Categories

Honorable Mentions
  • AflacAdvancing the National Discussion on Childhood Cancer
  • GMMBLegendary Scams
  • Cisco#WeAreCisco Facebook Live Culture Contributors
  • RXMOSAICYou Don't Know Jack About MS® Facebook Live Event
Winner

Influencer Communications Campaign Categories

Honorable Mentions

Influencer Communications Campaign Categories

Honorable Mentions
  • Weber ShandwickBeyond the brand: how MilkPEP built consumer confidence with trusted voices
  • Chili’s® Grill & Bar#ChilisRoyalWedding
  • Rogers & CowanDear Basketball
  • Marina Maher CommunicationsHer Life. Her Adventures.
  • Rpr Marketing CommunicationsNeutrogena® Sun 2017 #MimicMommy 2.0 (The Movement)
  • PAN CommunicationsSAP Leonardo and a Renaissance in Modern PR
  • Jackson Spalding and World of Coca-Cola#ShareaCokewithATL
Winner

Media Relations Campaign Categories

Honorable Mentions

Media Relations Campaign Categories

Honorable Mentions
  • 2018 Unum Caring Report
  • Rx Mosaic HealthAccu-Chek® Guide SimplePay Program Addresses an Underserved Need to Diabetes Control
  • d exposito & PartnersCada paso del camino (Every Step of the Way): An AARP Documentary on Latino Family Caregiving
  • HP Inc.ENVY ISS
  • Xcel EnergyHurricane relief restores power while building brand
  • StantonTD Ameritrade: LGBTQ, Millennials and Their Money: Survey
Winner

Microsite/Custom Site Campaign Categories

Honorable Mentions

Microsite/Custom Site Campaign Categories

Honorable Mentions
  • Hawaiian Electric CompaniesCustomer Interconnection Tool
  • Prudential FinancialFinancial Wellness Portal
  • MicrosoftLaunch of Microsoft book: 'The Future Computed: Artificial Intelligence and its role in society'
  • MicrosoftMarea Subsea Cable Online Press Kit
Winner

Mobile App Campaign Categories

Honorable Mention

Mobile App Campaign Categories

Honorable Mention
  • M BoothThe Macallan: Gallery 12 AR/T Campaign
Winner

Most Engaged Brand Campaign Categories

Honorable Mentions

Most Engaged Brand Campaign Categories

Honorable Mentions
  • Circa Real EstateSocial Open Houses: Connecting Through Real Estate
  • Cape ClassicsJam Jar Super Fans
Winner

New Site Campaign Categories

Honorable Mentions

New Site Campaign Categories

Honorable Mentions
  • CAF AmericaDiaspora Gives Bangladesh
  • MicrosoftExplanimators Video Series
  • Marathon OilMarathon Oil 2017 Website
  • Nuclear Energy Institute
  • University of Chicago MedicineThe Forefront
Winner

New Site Campaign Categories

Honorable Mentions

New Site Campaign Categories

Honorable Mentions
  • CAF AmericaDiaspora Gives Bangladesh
  • MicrosoftExplanimators Video Series
  • Marathon OilMarathon Oil 2017 Website
  • Nuclear Energy Institute
  • University of Chicago MedicineThe Forefront
Winner

Online Community Campaign Categories

Honorable Mention

Online Community Campaign Categories

Honorable Mention
  • Anheuser-BuschAnheuser-Busch Natural Light College Loans Program
Winner

Online Newsroom Campaign Categories

Honorable Mentions

Online Newsroom Campaign Categories

Honorable Mentions
  • Alibaba GroupAlizila by Alibaba Group
  • Microsoft Stories
  • Gallagher BassettThe Network
  • FinsburyUnitedHealthcare Newsroom
  • Samsung Electronics AmericaU.S. Newsroom
Winner

Public Affairs Campaign Campaign Categories

Honorable Mentions

Public Affairs Campaign Campaign Categories

Honorable Mentions
  • CLS StrategiesMedicare the Pod: CLS Strategies' Fight for Type 1 Diabetes Patients
  • KivvitReachNJ
  • John Guilfoil Public RelationsRochester News Portal
Winner

Redesign/Relaunch of Site Campaign Categories

Honorable Mentions

Redesign/Relaunch of Site Campaign Categories

Honorable Mentions
  • NJI MediaFinancial Services Forum: FSForum.com
  • Marathon OilMarathon Oil 2017 Website
  • The Hoffman AgencyRethinking and Refreshing the City of Fremont’s “Face” to the Outside World
Winner

Snapchat Communications Campaign Categories

Social Networking Campaign Campaign Categories

Honorable Mentions

Social Networking Campaign Campaign Categories

Honorable Mentions
  • Entertainment Software AssociationElectronic Entertainment Expo 2018
  • PAN CommunicationsInspiring Purpose in People, Drives Business Performance
  • Lambert, Edwards & AssociatesNorth American International Auto Show 2018
  • PJ Lhuillier Group of CompaniesVirtual Reality Valentines’ Date with Alden Richards
Winner

Twitter Communications Campaign Categories

Honorable Mentions

Twitter Communications Campaign Categories

Honorable Mentions
  • IBM
  • AT&T with FleishmanHillardUntold Stories brought to life by AT&T at Tribeca Film Festival
Winner

Video Campaign Categories

Honorable Mentions

Video Campaign Categories

Honorable Mentions
  • Rx Mosaic HealthAccu-Chek® Guide SimplePay Program Addresses an Underserved Need to Diabetes Control
  • MicrosoftExplanimators Video Series
  • CitrixGDPR: What You Should Know
  • Finsbury"How to Distinguish Between a Cold and a Flu"
  • GolinKnow Narcolepsy Mechanism of Disease
  • Valley Forge Tourism & Convention BoardMonty the Fox Montco Mascot
  • HP Inc.The Wolf
  • T-Mobile Brings Back the Sidekick(s) for April Fools
Winner

Video Campaign Categories

Honorable Mentions

Video Campaign Categories

Honorable Mentions
  • Rx Mosaic HealthAccu-Chek® Guide SimplePay Program Addresses an Underserved Need to Diabetes Control
  • MicrosoftExplanimators Video Series
  • CitrixGDPR: What You Should Know
  • Finsbury"How to Distinguish Between a Cold and a Flu"
  • GolinKnow Narcolepsy Mechanism of Disease
  • Valley Forge Tourism & Convention BoardMonty the Fox Montco Mascot
  • HP Inc.The Wolf
  • T-Mobile Brings Back the Sidekick(s) for April Fools
Winner

Viral Campaign Campaign Categories

Honorable Mention

Viral Campaign Campaign Categories

Honorable Mention
  • Volvo Trucks North AmericaWorld's Largest Unboxing
Winner

WOW! Campaign Campaign Categories

Honorable Mentions

WOW! Campaign Campaign Categories

Honorable Mentions
  • Rogers & CowanDear Basketball Oscars Campaign
  • HP Inc.ENVY ISS
  • Rogers & CowanHostiles
  • IW Group, IncJack Daniel's Country Cocktails - Flavors of Pride
  • DeVries Global and dna CommunicationsMucinex #SuperSickMonday
  • Horizon Pharma#RAREis
  • M BoothThe Macallan: Gallery 12 AR/T Campaign
  • PJ Lhuillier Group of CompaniesVirtual Reality Valentines’ Date with Alden Richards
Winner

Awards Packages

Celebration Package - $2,999

  • Two extra awards for your team (winner or honorable mention)
  • The awards program logo to share on the company website, LinkedIn and email signatures
  • Framed Awards Luncheon group photo 
  • Congratulatory balloons sent to your office

Additional Awards - $299

Winners, honorees and honorable mentions for any PR News awards program can choose to order additional awards for their team, clients or for office display. Honorees and winners will receive a crystal statuette and honorable mentions will receive a customized plaque. Please fill in the title exactly as you would like it to appear on the physical award.

Questions

Event Questions

For questions about the Digital PR Awards, contact:

Megan Sigg
MSigg@accessintel.com
301-354-1713

Sponsorship

For information on sponsoring future events, contact:

Katie Sullivan
ksullivan@accessintel.com
202-207-8893