With YouTube reeling in upwards of 1 billion daily views, it is undeniable that video is king online and on social media. PR professionals must possess ever-stronger video content strategy and visual storytelling chops to make their brands’ videos stand out in an increasingly crowded environment.
At this half-day workshop, PR professionals and brand communicators will cover budget-friendly tips for creating visually gripping video suited to social media, the latest practices in live streaming on Facebook and Twitter and case studies in successful social media videos from B2B brands, B2C brands and nonprofits alike.
PR professionals specializing in the written word must now also master the visual mediums that dominate how we communicate online and on social media. In this session, learn the best practices in shooting, framing, audio production and editing that make for successful video campaigns. A live demo will illustrate the visual storytelling power of the video camera most communicators carry in their pocket—a mobile phone.
You’ll learn how to:
Facebook Live videos are watched three times longer than video that was not filmed live, indicating that live video is the “special sauce” that instills excitement in audiences around the world. But live streaming can be risky for brands given the unpredictable factors involved in going live. In this session, learn how to plan and set goals for video streams far in advance, train appropriate spokespeople and influencers to star in your streams and determine the length and timing of your stream to produce a highly engaging live event. We will also take a look at measurement tools to analyze the success of individual broadcasts.
You’ll learn how to:
This session will allow you to see the techniques and strategies from the workshop’s earlier sessions in action. Hear from brand communicators on how they have integrated best practices, measurement and social media engagement tactics to make their stories shine on live platforms.
A few of the topics we’ll discuss:
If you spend at least a quarter of your time in any of these areas, you should attend this workshop:
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great workshop, speakers and venue! Loved the clean and candid approach of all speakers towards the topic at hand.External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
For questions about this event reach out to:
If you are interested in sponsorship opportunities, please contact: