Member Resource Center
This Week in PRNEWS
More from this Week’s Issue
Using AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.
Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.
In August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to
The traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.
In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.
In March, when COVID-19 was declared a pandemic, many communicators realized that they faced a problem that required an immediate PR response. How could the government quickly educate the public about ways to fight the novel coronavirus? Television broadcasters helped provide an answer.
With all the changes the pandemic has imposed on consumers and businesses, it’s not a surprise that brand communicators have had to adapt their goals and strategies. Fortunately, the basics continue to work: monitoring the news and social media, crafting relevant messages and employing thought leadership, among other things. Being nimble and flexible also are key components.
No doubt the pandemic has narrowed choices for brand communicators, especially those accustomed to decamping to Las Vegas every January for CES. With the task of creating and maintaining brand images, communicators will have to change their PR plans for all-digital events, such as CES. A CES veteran, communicator David Wolpert offers tips on how to do this successfully.
Working from home may be with us long after the pandemic is gone. But how do you create a sense of culture and connection when staff is working from remote locations? Our author, who’s run a virtual PR firm for years, offers tips on how to build and maintain a corporate and team culture when employees are virtual.
Is your content marketing hitting the mark? Our author offers a how-to guide that includes research, problem-solving and blogging. She also suggests that knowing your audience better will help you decide how much to rely on influencers and industry analysts’ reports. Though she uses the example of targeting Chief Information Security Officers (CISOs), the tips provided apply to nearly all industries.
PR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.
As you prepare to sit down for Thanksgiving or Friendsgiving, chances are cranberries will be on the table in some form. For the Cranberry Marketing Committee (yes, there’s really a Cranberry Marketing Committee), the challenge was to ensure that cranberries got a seat at both tables and year-round, despite its heavy association as a holiday treat. The Committee chose to re-invent the cranberry. On social media.
A soccer trade show sounds like a decent idea, but in Canada? Here’s how Rich Padulo took his idea from conception to reality. He shares what he learned along the way.
We enjoy learning about brands using unusual communications methods. Capital One bank is well known for its “What’s in Your Wallet?” tagline and sponsorship of sporting events. One of the country’s leading issuer of credit cards, the bank leaves its cards home for its latest communication effort. Instead, it concentrates on conversations with customers about purposeful travel.
Previously, to raise awareness of its sunny surplus, Arizona deployed mostly traditional paid media: print advertising, television and radio, billboards. Then a PR firm urged it to spread the sunshine via social media. Targeting Chicago and NY residents who were tired of winter, Arizona has mounted a clever campaign whose main goal is to associate the state with happiness.
A case study about CSR illustrates the importance of communicating your CSR work both externally and internally.
A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.
Data provided to PRNEWS confirms what media relations pros have been feeling since the pandemic arrived–communicators are pitching more than they did prior to the novel coronavirus. Fortunately, journalists are opening more pitches than they did before the pandemic.
Did your brand or organization’s messaging around the novel coronavirus seem authentic to audience members? Did consumers read it or delete it? Did the sexes react to it similarly? Those were some of the questions Clyde Group asked in a recent survey of 1,000 consumers.
A PR and marketing maxim holds that you can never know too much about members of your audience. With so much possibly changing during the pandemic, what PR pros and marketers know about their audiences… Continued