The Communicator's Guide to Measuring AI Impact
The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don't capture what's really happening. READ FULL STORY

PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics. READ FULL STORY

5 Ways to Improve Media Relations with Data Support
By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets. READ FULL STORY

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