Digital & Technology
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
This week’s PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks. READ FULL STORY
By Nicole Schuman

Measurement
If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind
Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight. READ FULL STORY
By Lindsey Bradshaw

Work Life
Loyalty in the Age of Flux: Why Staying Put May Be a PR Pro's Best Bet
In a post-pandemic world defined by "quiet quitting," the "Great Resignation" and a restless search for the next big thing, sticking around and loyalty can seem counterintuitive for many PR professionals. READ FULL STORY
By Melissa Dunn

4	Branding/Marketing How Alix Earle Is Translating Viral Visibility Into a Permanent Brand Legacy Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power. READ FULL STORY By Jenna Guarneri

Uncategorized
PRNEWS Announces Winners of the 2026 Content Marketing Awards
PRNEWS today announced the winners of the PRNEWS Content Marketing Awards, recognizing the campaigns, creators and communicators redefining what public relations can achieve through content. READ FULL STORY
By Jessica Dombrowski

Exclusive Insights. Emerging Trends.

Subscribe now for exclusive info, build stronger campaigns & create value for your team.

Subscribe Now >>

Expand the Future of Brand Storytelling

At the Experiential Marketing Summit, learn to craft brand experiences that engage and inspire. Join PR leaders and marketers May 18–20 in Las Vegas for insights from experts in a variety of educational formats.

Register Now