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AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values. READ FULL STORY

PR Roundup: "Your Mom" and Media Relations, CEOs Go Quiet, and Capri Sun's Tricky Halloween
PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt. READ FULL STORY

Halloween Hits: How Brands Turned Tricks and Treats Into Engagement
PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season. READ FULL STORY
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