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 How Communicators Can Compete with the Rise of AI-Generated Content Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies? READ FULL STORY |
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Indeed's VP, Corporate Comms, on Top Use Cases for Generative AI Scott Dobroski, VP, Corporate Communications at Indeed, spoke to PRNEWS on best practices for using AI when pitching media. READ FULL STORY |
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The Communicator's Guide to Measuring AI Impact The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don't capture what's really happening. READ FULL STORY |
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