April 12, 2023

How Brands Can Make the Most of Microtrends
With all the hype associated with microtrends, how much attention should brands be paying to these moments?

AP Style Update: Climate and Environment
In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

Explainer: What is Deinfluencing?
Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts
From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.

American Egg Board Discusses Its PR Priorities, Including Current Egg Prices
To celebrate this week's White House Easter Egg Roll, we caught up with the American Egg Board's new vice president, marketing and communications.

Around the Web:

Lawsuits Challenge Corporate Diversity Pledges After Floyd
A growing number of lawsuits accuse major companies that prioritized diversity, equity and inclusion initiatives in recent years of falling short on their promises.

Before Embarking on a Brand Redesign, Consider the Following
Why some of this year’s rebrands are hitting—or missing—the mark.