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 Beyond Vanity Metrics: Data-Driven PR for Measurable Results Truly turning data into actionable insights for PR requires much more than just paying lip service to buzzwords. It demands creativity, strategic thinking and a willingness to carefully examine results. READ FULL STORY |
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IPR Conference Showcases Data to Improve Communication Strategies Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process. READ FULL STORY |
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Demonstrating PR Impact Through Earned Media Metrics As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement. READ FULL STORY |
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