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Social Search: How Users are Turning to Social Media for Information and Discovery
If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes? READ FULL STORY

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
Last week's PR Roundup looked at OpenAI's response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media. READ FULL STORY

How to Avoid Google Penalizing Your AI-Generated Content
The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI? READ FULL STORY
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