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 MLB and Ohtani: Building a Crisis and Reputation Plan When in a Pickle Following the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed. READ FULL STORY |
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PR Roundup: the Power of Age, Ohtani's Non-Presser and Observer Called Out This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference. READ FULL STORY |
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Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. READ FULL STORY |
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