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 Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice Many of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs. READ FULL STORY |
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AI Alchemy: Crafting Brand Legacies in the Digital Era For businesses and their communication teams, there's a need for proactive engagement, utilizing AI's ability to shape public opinion as a catalyst for communication. READ FULL STORY |
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As Soccer Evolves Into Fútbol, Communicators Can Score Big With U.S. Hispanic Fans The countdown to the 2026 FIFA World Cup in the United States, Canada and Mexico is underway, igniting a fervor among soccer enthusiasts across the world. As the anticipation mounts, so does the opportunity for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics. Understanding the nuances of the U.S. Hispanic audience's relationship with fútbol is crucial in crafting authentic communication strategies. READ FULL STORY |
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