E-commerce and PR: A Symbiotic Relationship
The dynamic partnership between e-commerce and PR transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections. READ FULL STORY

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
Last week's PR Roundup looks at the business implications of a TikTok ban, Princess Kate's image issues, and Muck Rack's 2024 State of Journalism which shows that journalists still value PR. READ FULL STORY

How United Airlines Integrated Comms Into Strategic Company Decision-Making
United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook. READ FULL STORY

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