Denise Vitola brings over a decade and a half of award-winning, branding and integrated marketing experience to Makovsky as the Managing Director of the firm. She most recently held the North America Practice Director, Consumer, and Deputy Managing Director positions at MSLGROUP. Her work in the Atlanta office at MSLGROUP led to double-digit growth, and the addition of five new clients. Denise has a broad background working on clients in consumer, health, tech and financial services, having recently worked on clients such as The Home Depot, Purina, Merial, Abbott Nutrition and PayPal.
She has spent the last several years working on integrated, social and holistic marketing campaigns most evident with her work on P&G globally. Denise has built her reputation on promoting brands to take risks that drive innovative and on strategy ideas that have new media, digital and social at the core. She was honored by PRWeek as one of the “40 Under 40” PR Professionals, and most recently as PRNews Top 25 Women in PR.
She is well known for delivering big brand and awareness building campaigns with an expert knowledge on consumer insights and spending habits and how it intersects with pop culture and social media. She has spearheaded award winning PR programs for CPG, health and wellness, fashion, premiere and leisure travel, online, food, entertainment, and sports clients. Her well-rounded experience brings a unique creative angle to the accounts she works on while offering those clients a fresh and unexpected look at their businesses.
She is an expert in changing consumer perception – specific to consumer spending habits, shopping and online and offline retail and merchandising. In eBay's early days, Denise cut her teeth in the online retail space, helping eBay shift perception of the brand from an online garage sale to a legitimate shopping site and a place for entrepreneurs to start and grow their business.
Formerly, Denise is credited for Prilosec OTC's award winning work with Larry the Cable Guy. While all other P&G partner agencies were at a loss for how to break through the category challenge and sea of sameness, she boldly recommended an approach that had never been done before. She infused uniqueness into the brand by adding a comedic approach that no other brand in the space was doing. This approach was applied holistically across all marketing channels and to date, has increased sales for the product where they once were flat to down.