PR News Workshop: Crisis Management Workshop


Any crisis management expert will tell you that it’s not a question of if your brand will face a crisis, it’s a question of when. Years of hard work in building and shaping your brand’s reputation can be undone in a matter of hours, even moments, by a variety of causes: a lapse in judgment on social media, embittered employees, catastrophic product failures, lawsuits, natural disasters, criminal investigations, boycotts and more.

Join PR News on March 12 at the National Press Club in Washington, DC for this intensive half-day workshop in which our crisis management experts will share their experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

In a series of in-depth sessions, you will learn the essential building blocks of developing a crisis management plan that fits your business, how to use social media outlets such as Facebook and Twitter as your first lines of communication and how to assess and repair the damage when the smoke clears.

Don’t miss this opportunity to learn the skills you need to guide your organization’s communications strategy through its next emergency. Also, be sure to join PR News for the CSR and Nonprofit PR Awards Luncheon, taking place later in the day at the National Press Club.

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Workshop Trainers:

Laura Howe
Vice President, Public Relations
American Red Cross

Peter LaMotte
Senior Vice President & Chair
Digital Communications Practice

Gil Meyer
Director, Global Issues & Crisis Management
DuPont Company

At this workshop, you'll learn how to:

  • Assemble and deploy an effective crisis management team
  • Conduct a vulnerability audit to assess potential crisis scenarios
  • Craft a core message that can be communicated across all social media channels
  • Properly monitor your social media channels for potential problems
  • Ensure that internal and external communications are consistent
  • Identify and use specific criteria to determine the severity of the crisis
  • Coach your spokesperson on the tough questions they may face from the media
  • Engage the media and address misinformation and negative commentary
  • Track your crisis management efforts across different platforms
  • Execute a post-crisis analysis to address the sources of the issue
  • Develop a communications strategy to rebuild your reputation and regain public trust

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PR News Crisis Management Workshop:
Workshop Date/Time: March 12, 2015 from 8:30 a.m. - 11:45 a.m.

Price: $575 Per Person | Register Now

Per Person Rate Regular Rate:
Workshop Only $575
Workshop & CSR & Nonprofit PR Awards Luncheon


Workshop & CSR & Nonprofit PR Awards Luncheon (Group)



Workshop Location:
The National Press Club
529 14th Street
NW, Washington, D.C. 20045

Each registration comes with a personalized certificate of completion for attending the Leadership for Communicators Workshop.


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Testimonials from Past PR News Conferences:

  • I thought it was incredibly relevant to the audience. I walked away with several key ideas that I can't wait to implement on my clients behalf. – Chief Public Affairs Officer, Clemson University
  • This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! – Communications Manager, CIGNA
  • Great topics. Good variety. – President, Andrea Obston Marketing Communications
  • It was a fantastic event, and many of the strategies delivered today will inform our company's social media policies moving forward. – Online News Producer, Education Week
  • Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. – External Relations, US Operations and Marketing North America, Procter & Gamble
  • I thought it was a wonderful event and I learned a great deal. It was an incredibly valuable seminar. – VP of Marketing, Retirement Living TV
  • I was also so impressed with the overall event. The quality of the presentations was top-notch, and the ability to network with like-minded people during the breaks and at lunch was invaluable. – Director, Global Media Relations, SAP AG
  • This was one of the best conferences I've ever attended. – Social Media Manager, Nautica
  • I learned more in one day than I've learned all year! – Director, New Media, American Heart Association
  • Fantastic keynote. The energy was perfect for a mid-day pick-me-up. Loved that PR is so well represented – rarely the case at other social media conferences. – Executive Director, PR & Communications, Jackson Spalding
  • My favorite speakers were Eliason, McCormick, Miller, Perkett and Roth. Great content; great presenters. – Media Relations Manager, ACT

Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the PR News Crisis Management Workshop.

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For questions about the workshop, contact Allie DeNicuolo at [email protected]; 301-354-1810 or to register by phone contact Mary-Lou French at [email protected]; 301-354-1851.

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George Washington University

Contact Senior Vice President & Group Publisher, Diane Schwartz at [email protected].

Bonuses For Attending

  • Crisis Checklist
  • Certificate of Attendance
  • Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

Who Should Attend

If you spend at least a quarter of your time in any of these areas, you should attend this Conference:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media


Some proceeds from the Conference will go to One Laptop per Child's - whose mission is to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

About PR News

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit