Water Cooler

8 Crisis Management Policies for PR Pros

January 8th, 2016 by

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.

Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

January 7th, 2016 by

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

5 Ways to Use Social Data to Build a Winning PR Campaign

January 7th, 2016 by

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

Volkswagen CEO Apologizes for Diesel Scandal at CES 2016

January 6th, 2016 by

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?

CES 2016: What the Internet of Things and a Wild West of Data Means for PR

January 5th, 2016 by

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

4 Ways to Prepare for Your PR Job Interview

January 5th, 2016 by

More preparedness equals fewer things to worry about, which lets your personality shine.

How to Create Clickable Paid Posts on Social

January 4th, 2016 by

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

7 Steps to Creating a Powerful Employee Volunteer Program

January 4th, 2016 by

Make a more meaningful commitment to CSR with your most valuable resource.

4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.