When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
Make a more meaningful commitment to CSR with your most valuable resource.
Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.