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Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

How an Agency and Its Partner Defeated Misinformation with Education

February 5th, 2016 by

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.

Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

February 4th, 2016 by

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

5 Ways to Train for Speechwriting Like a Pro Athlete

February 3rd, 2016 by

Work out the right mind muscles and come away with a W.

How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

CSR Warning: Ensure You Don’t Exploit Your Storytellers

February 2nd, 2016 by

If you’re not careful, your CSR efforts might hurt those you seek to help.

How to Make a Blog Work for Your Brand – Infographic

February 2nd, 2016 by

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.