Water Cooler

Growth in E-book Readers Offers Ripe Opportunity for PR Pros

December 28th, 2012 by

A New York Times interactive article could be a new plateau for how to tell stories via digital media.

‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers

December 27th, 2012 by

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

Taming the Beast: Managing a Massive Trade Show Schedule

December 27th, 2012 by

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Media Relations Takes On New Meaning in Reaching Gen Y

December 26th, 2012 by

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.

10 Words and Phrases that Compel Reporters

December 26th, 2012 by

These words and phrases can help PR pros cut through the proverbial clutter.

10 Tips for Working With Celebrity Spokespeople

December 24th, 2012 by

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Happy Holidays! Now Get Back to Monitoring Your Social Channels

December 21st, 2012 by

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

7 Tips for Pitching Hyperlocal Media

December 20th, 2012 by

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Post-Newtown, Entertainment Biz Needs Cohesive Messaging

December 20th, 2012 by

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.