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JCPenney Communicators Launch ‘Apology Tour’ With Ad

May 2nd, 2013 by

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

May 2nd, 2013 by

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

Five Tips for The Digital Pitch

May 1st, 2013 by

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

Jason Collins’ Story Could Be Sought By Brands

April 30th, 2013 by

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

April 30th, 2013 by

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

FleishmanHillard Rebranding is a Benchmark for Where the PR Industry is Heading

April 29th, 2013 by

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

U.S. Brands Questioned in Bangladesh Factory Collapse

April 26th, 2013 by

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued

Damaged George W. Bush Brand Makes a Comeback

April 25th, 2013 by

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

6 Tips for Writing Better Email Subject Lines to Media

April 25th, 2013 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.