To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).
Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.
Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.
Great communicators are usually great writers, and great writers create great PR.