Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.
One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.
By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.
Hardly a week goes by without Facebook tossing some more digital spaghetti against the wall to see what will stick with consumers. The latest effort started in earnest on Monday when the social networking giant rolled out an upgrade of Graph Search.
It’s been five years since Eliot Spitzer resigned as Governor of New York amid a prostitution scandal. However, after a short-lived stint as a pundit for several networks, Spitzer has announced that he is ready to give politics another go and is bidding for a spot as New York City’s comptroller.
In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.
Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.