Water Cooler

Be Happy, Work Hard: PR Pros’ Advice to Former Selves

August 1st, 2013 by

Even though Cher didn’t famously belt out, “If I could turn back time…” until the 1980s, the desire to go back and fix the mistakes of your youth has been around since time immemorial. We took to the PR News Facebook page to ask what advice communications professionals would give to their 21-year-old selves.

Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters

July 31st, 2013 by

If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.

3 Clutter-Busting Tips for Your Press Releases and Email Pitches

July 31st, 2013 by

Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.

5 Tips on How to Boost Your Content Marketing Strategy

July 30th, 2013 by

Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.

Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy

July 30th, 2013 by

A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now

July 29th, 2013 by

By now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.

3 PR Tips When Your Company is Part of Huge Merger

July 29th, 2013 by

Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?

5 Things to Consider to Keep Your Company Off a ‘Worst’ List

July 26th, 2013 by

Maintaining a satisfactory work environment is not only an ethical practice, but also a way to help craft a quality external image. 24/7 Wall St. recently released its list of America’s worst companies to work for and identified nine exceptionally bad corporate work environments.

3 Questions You Need to Ask Before Creating Branded Content

July 26th, 2013 by

Branded content is ubiquitous, but you need to have a solid strategy in place to capitalize on it. Doing so will not only ensure that your content gets seen, but also that it doesn’t end up going viral for the wrong reasons.

4 Ways Brands Can Keep a Lid on Facebook Spam

July 25th, 2013 by

Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.