Water Cooler

Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

August 7th, 2013 by

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.

The Children’s Place Needs to Grow Up

August 7th, 2013 by

The Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?

‘A-Rod’ At the Bat: Swing and a Miss?

August 6th, 2013 by

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.

The Power of PowerPoint as a PR Tool

August 6th, 2013 by

Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?

Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros

August 6th, 2013 by

Amazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.

4 Essentials for Communications that Connect with Any Audience

August 5th, 2013 by

The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

A 5-Step PR Measurement Methodology Checklist

August 2nd, 2013 by

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.

Women Weigh in On Biggest Work Obstacles

August 2nd, 2013 by

Women dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.

Weber Shandwick

5 Key Tips for PR Pros to Avoid Burnout and Stay Motivated

August 1st, 2013 by

Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.