Water Cooler

Media Relations Advice to Ignore: The Dreaded Friday Pitch

September 19th, 2013 by

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.

Walgreens Healthcare Decision a Study in Employee Communications

September 18th, 2013 by

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.

Here’s How to Unlock The PR Value of Integrated Communications

September 18th, 2013 by

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.

Is Kim Kardashian Looking to PR for a New Kim Kardashian?

September 17th, 2013 by

Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.

Camaraderie is Key To Building Your Digital Dream Team

September 17th, 2013 by

For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.

A Simple Action Plan for CSR

September 16th, 2013 by

Finding the right CSR program for your company can be daunting. The obstacle isn’t that your employees don’t want to give back and help others, but rather that different things move different people.

How to Measure Instagram Success

September 16th, 2013 by

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

Want to Make a Twitter-Like Splash on Twitter With Financial News? Follow These 3 Rules

September 13th, 2013 by

Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.

High-Stress Work Environment? Here Are 6 Ways to Stay Cool, Calm and Effective

September 13th, 2013 by

No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.

Esquire’s Snarky Apology: A Case Study in What Not to Do

September 12th, 2013 by

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.