Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.
Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.
While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.
Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.
For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.
Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.
No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.
Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.