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Need More Impressions on Facebook? Here Are 3 Ways to Do it.

September 26th, 2013 by

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.

Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

September 25th, 2013 by

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.

Helping CEOs to Help Themselves By Having A Social Media Presence

September 25th, 2013 by

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

September 24th, 2013 by

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.

Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

September 24th, 2013 by

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.

Your Brand’s Identity and Mission Determines Your Social Media Strategy

September 23rd, 2013 by

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.

3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

September 23rd, 2013 by

An award-winning media relations expert gives three tips for getting journalists attention.

How to Leverage Your Content on Pinterest Without Paying for It

September 20th, 2013 by

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.