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10 Tips for Targeted Media Pitches

November 19th, 2015 by

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

November 19th, 2015 by

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

3 Ways to Tell if Your PR is Working

November 18th, 2015 by

In order to have an illuminative PR measurement plan it has to be thought about early and often.

5 Areas Where You Can Optimize News Releases for SEO

November 17th, 2015 by

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

Some Presidential Campaign Slogans Were Better Than the Presidents Themselves

November 17th, 2015 by

An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency.

Facebook Responds to Criticism of ‘Safety Check’ Disparity

November 16th, 2015 by

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

4 Telltale Signs That Your Website Isn’t Optimized for Search

November 16th, 2015 by

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.

5 Ways Social Media Can Extend the News Cycle

November 13th, 2015 by

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

November 12th, 2015 by

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.