Water Cooler

Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

November 1st, 2013 by

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.

Virgin America Spins Drab Safety Information into Dynamic Brand Content

October 31st, 2013 by

Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.

8 Quotes to Scare You Away From Hellish Writing

October 31st, 2013 by

8 quotes for writing pros to keep in mind as they sit down at their keyboards today.

Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling

October 30th, 2013 by

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.

Want to Build Trust for Your Brand? Deliver on Your Promises

October 30th, 2013 by

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.

6 Tips for Visual Storytelling Mastery

October 29th, 2013 by

The story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors.

Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

October 29th, 2013 by

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.

Relationships Come Before ‘Crappy’ Branded Content, Says @JeffJarvis

October 28th, 2013 by

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.

How the Obama Team Can Fix Its ACA PR ‘Glitches’

October 28th, 2013 by

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?

Want to Write Like a Journalist? Start Here

October 25th, 2013 by

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.