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Forbes’ DVorkin: Mobile Is Going to Crush Newsrooms

December 13th, 2013 by

Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.

What You Need to Know About Instagram’s New Messaging Feature

December 12th, 2013 by

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously.

The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

December 12th, 2013 by

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.

Pitching Stories to Overworked Journalists

December 12th, 2013 by

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.

On the Selfie’s Emerging Role in PR (Just Ask Obama)

December 11th, 2013 by

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.


PR News Announces Winners of 2013 PR People Awards

December 10th, 2013 by

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.

PR News Honors 2013 PR People Hall of Fame Inductees

December 10th, 2013 by

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

Paid Media in PR’s Future: Here’s How Twitter’s New Ad Program Further Blurs the Lines

December 10th, 2013 by

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.

Here’s How Not to Align Your Brand With a Historically Powerful Anniversary

December 9th, 2013 by

It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way.