Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.
Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously.
The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.
On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.
PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.
This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.
Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.
It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way.