Water Cooler

Want to Write Engaging Tweets? Know Your Audience First

December 20th, 2013 by

Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.

Target Gives Shoppers a New Meaning for ‘Black Friday’

December 19th, 2013 by

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.

Are You a ‘So What’ PR Writer?

December 19th, 2013 by

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.

Some of the Best PR Movies to Reel in During the Holidays

December 18th, 2013 by

The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.

Facebook’s New Video Ads Could Be a Tightrope Walk for Communicators

December 18th, 2013 by

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.

Check Out How Facebook Just Made CSR and Cause-Based Communications Easier

December 17th, 2013 by

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

It’s Google’s World—PR Just Lives in It

December 17th, 2013 by

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.

PR’s Ever-Expanding Role Protecting Brand Reputation

December 16th, 2013 by

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.

Will Insurance Company Media Blitz Bring Good ROI?

December 16th, 2013 by

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Twitter Flip-Flop on Block Feature Raises Questions for Communicators

December 13th, 2013 by

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.