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How to Optimize Press Releases for Shareability

January 6th, 2014 by

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

Cheerios Listens to Popular Opinion, Removes GMOs

January 3rd, 2014 by

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

On Social Media, Awareness Is Good but Profit Is Better

January 3rd, 2014 by

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

6 Ways to Avoid Spam Filters With Your PR Messages

January 2nd, 2014 by

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

January 2nd, 2014 by

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.

The World Is Your (Social Media) Oyster

December 31st, 2013 by

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.

Four Tips For Effective Facebook PR Engagement

December 31st, 2013 by

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that… Continued

New Year’s Resolutions for the PR-Minded

December 31st, 2013 by

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […]

Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content

December 30th, 2013 by

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.

How Facebook Can Better Reflect Your Brand Attributes

December 30th, 2013 by

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.