Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl.
Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week.
Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana.
Talk about a bad scene. Michael Bay stormed off the stage in Las Vegas Monday night after a faulty teleprompter couldn’t show his speech. The Hollywood director of Transformers and other blockbusters was about to speak at the Consumer Electronics Show with a Samsung executive to promote the company’s new 150-inch curved television. The episode raises some key questions for communicators.
In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.
For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus.