Water Cooler

5 Ways to Make a Successful Leap to Brand Storytelling

January 13th, 2014 by

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.

The Velveeta Shortage: Example of, um, a ‘Cheesy’ PR Strategy?

January 10th, 2014 by

Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl.

12 PR Tips for Working with Media

January 10th, 2014 by

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

Lessons From Chris Christie’s Career-Threatening Crisis

January 9th, 2014 by

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

Vine’s New Web Profiles Will Help Build Brand Identities

January 9th, 2014 by

Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week.

Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’

January 8th, 2014 by

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.

‘Get Mile High’: Spirit Airlines Experiments with Marijuana Marketing

January 8th, 2014 by

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana.

Michael Bay’s Meltdown at a Samsung PR Event Becomes the Talk of CES

January 7th, 2014 by

Talk about a bad scene. Michael Bay stormed off the stage in Las Vegas Monday night after a faulty teleprompter couldn’t show his speech. The Hollywood director of Transformers and other blockbusters was about to speak at the Consumer Electronics Show with a Samsung executive to promote the company’s new 150-inch curved television. The episode raises some key questions for communicators.

6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

January 7th, 2014 by

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.

‘Downton Abbey’ Reaches for the Stars Via Social Media

January 6th, 2014 by

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus.