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4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

January 17th, 2014 by

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.

On Leadership: Things a Great Boss Never Does

January 17th, 2014 by

Whether or not the stifled entry- or mid-level employee wants to admit it, good leadership quells anxiety, even in the face of unsolvable problems.

A Lesson in Communications from Martin Luther King, Jr.

January 17th, 2014 by

In honor of Martin Luther King, Jr.’s legacy, here are some of his most memorable remarks on leadership, communication and progress.

8 Best Messages of Gratitude From This Year’s Oscar Nominees

January 16th, 2014 by

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.

5 Questions for Brands to Ask a Potential Content Partner

January 16th, 2014 by

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.

Picking the Right PR Tune for a Media Tour

January 15th, 2014 by

“Duty,” the new memoir by former Secretary of Defense Robert M. Gates, was officially released on Tuesday. To plug the book Gates has been making the rounds on the TV talk shows, and then some. His book is a reminder of what communicators need to know about how to conduct an effective media tour.

12 Questions You Need to Ask About Your CSR Program

January 15th, 2014 by

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.

What Brands Need to Know About Facebook’s Latest Acquisition

January 14th, 2014 by

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

The Email Pet Peeves That Really Tick Us Off

January 14th, 2014 by

It’s a classic in internal communications: Two people are sitting not five feet from one another, but still feel compelled to email each other all day. Can you say “time suck?’ The syndrome is one of the more frustrating aspects of internal emails, according to an informal poll of PR News’ readers.

2 Crises, 2 Responses, But Only One’s Effective

January 13th, 2014 by

Two separate crises, two separate responses. There are some stark lessons for communicators stemming from how Southwest Airlines and Freedom Industries have reacted to recent events that go to the heart of brand reputation.