Water Cooler

Did Post-Super Bowl PR Campaign Backfire on Esurance?

February 3rd, 2014 by

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.

On Leadership: Things a Great Boss Always Does

February 3rd, 2014 by

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.

Leveraging Social Media for the Super Bowl

January 31st, 2014 by

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.

6 Ways to Add a Little Workout to Your Workday

January 31st, 2014 by

With an exceedingly long workweek, it can be hard to fit in even a few hours of physical activity in your spare time.

Snapchat’s Popularity Influences Facebook’s Long-Term Plans

January 30th, 2014 by

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors.

Upping Your Game to Reach Online Media

January 30th, 2014 by

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.

5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

January 29th, 2014 by

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

12 Things to Take Note of in PR Job Candidates

January 28th, 2014 by

PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say.

Google Glass Comes Into Sharper Focus for Brands After VSP Deal

January 28th, 2014 by

How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider.

PR Checklist for Juicing Your Facebook Page

January 28th, 2014 by

Have you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform.