A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it’s a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices.
Water Cooler


How to Use YouTube’s Proprietary Features to Build an Audience
February 17th, 2016 by Mark RenfreeEven though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

When Kanye and Taylor Swift Rule, What Happens to Your Message?
February 16th, 2016 by Seth ArensteinThere were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

3 Foolproof Steps to Manage Any Social Media Crisis
February 16th, 2016 by Jamie Izaks, All Points Public RelationsIt’s every company’s worst nightmare: Your business is in the news, and not for something good.

Pierogies and Millennials Hook Up on Social Media—a Mini Case Study
February 12th, 2016 by Mark RenfreeMrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

Video Tips & Tricks for Social Media Success – Infographic
February 12th, 2016 by Steve GoldsteinOnline video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

3 Takeaways From Facebook’s ‘Colonialism’ Flap
February 11th, 2016 by Ian James WrightOne rash tweet could get you into big trouble if you don’t carefully examine your own words.

Twitter Video: 6 Steps for Creating a Mini-Series
February 10th, 2016 by Ian James WrightInspire people to binge-watch your brand on Twitter with bite-size videos.

Twitter’s New Ad Feature Puts Video Front and Center
February 10th, 2016 by Mark RenfreeTwitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

How to Switch Between Instagram Accounts Without Logging Out
February 9th, 2016 by Steve GoldsteinInstagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.