Water Cooler

A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it’s a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices.

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

One rash tweet could get you into big trouble if you don’t carefully examine your own words.

Inspire people to binge-watch your brand on Twitter with bite-size videos.

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.