A perusal of the just-released Monmouth University poll illustrates one of the reasons why trust and reputation are declining among brands, governments, organizations and their leaders. Fake news often is seen as a major catalyst for this ebb of reputation. Unfortunately it appears fake news–defined correctly or not–continues to grow in the mind of the public.
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Newly Christened Burson Cohn & Wolfe Names International Departmental Leaders
March 6th, 2018 by Seth ArensteinCreated last week, Burson Cohn & Wolfe (BCW) named its regional leaders as we went to press. For N America, Chris Foster becomes president, N America, BCW. Previously he was EVP, global business.
Marketers Know Ads Near Fake News Can Hurt a Brand But Seem Reluctant to Change Things
February 20th, 2018 by Seth ArensteinWith the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.
Unilever Wants to Clean More Than ‘Net as It Erects 28-Ft Pile of Soiled Clothes at 9/11 Site
February 13th, 2018 by Seth ArensteinHow do you engage consumers about holding on to their clothes longer and donating instead of discarding garments? Oh, and you need to work in detergent, body wash and deodorant brands? Unilever had an idea earlier this month and it resulted in a 28-foot-high dress made of old clothes. Honest.
Workplace Culture, CEO Activism, Fake News Seen Critical to Brand Reputation
February 6th, 2018 by Seth ArensteinWhat will be the main drivers of brand reputation when the Reputation Institute issues its Brand Trakr report next month? CEO activism, handling of fake news and rumors and workplace culture will be among the factors getting heavy play in the report, the Reputation Institute says.
Data: U.S. Public Blasts Media Again, So Where Does That Leave Traditional Media Relations?
January 30th, 2018 by Seth ArensteinIt’s not a secret that Americans lack confidence in the media. Here’s another study verifying that point and offering findings that are very close to those contained in the Edelman Trust Barometer. Once again fake news is a huge issue, the study finds.
50% of PR Agencies Polled Say They Don’t Have a Cybersecurity Plan; 41% Aren’t Budgeting for It
January 23rd, 2018 by Seth ArensteinOne of the big data security stories last week was the $17 million sum insurer AETNA will pay to some customers as a result of compromising their personal data. Ironically with all the hype surrounding cybersecurity, this one was totally analogue. On the other hand, are PR firms secure from cybersecurity threats? A Gould + Partners quick poll reveals the disturbing answer.
Fake News Takes Its Toll on U.S. Public’s Perception of Media Accuracy
January 23rd, 2018 by Seth ArensteinPresident Trump’s pounding of the media has hurt trust in journalism tremendously. A new poll shows Americans trust their media even less than citizens in Turkey and Russia, whose lack of press freedoms is well known. It’s enough to make brands want to re-think the idea of creating a newsroom.
A Look at PR Metrics That’ll Fade in ’18, and Which Will Dominate
January 16th, 2018 by KATIE PAINEKatie Paine takes a look at what’s ahead in 2018 and sees a sobering return to reality, with more realistic measurement leading the charge. She also sees more bots in our future as well as fewer choices for those companies seeking help with measurement.
Consumer Engagement with B2B Brands in ’17 Down Slightly vs ’16, IMG Models Tops List
January 16th, 2018 by Seth ArensteinIn our review last week of most-engaged B2C brands for 2017 ( PRN , January 9, 2017), we saw a tremendous surge of consumer engagement, or actions, with video. This week, we’ll see that consumer engagement with social posts from B2B brands were somewhat similar.