Omnicom Group Inc., the parent company of PR firm Porter/Novelli, purchased a 20-percent stake in high-tech PR firm A Plus Group, London. A Plus will oversee Omnicom’s high-tech PR practice in Europe, working closely with… Continued
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PR BUDGETS UP IN N.Y. AREA
May 13th, 1996 by PRNEWSCorporate public relations budgets are up in the New York metropolitan area, a survey by the New York chapter of the Public Relations Society of America (PRSA) shows. The survey of more than 800 executives… Continued
AGENCY REALIGNMETS
May 13th, 1996 by PRNEWSFirm Enters Interactive Fray Hadeler Sullivan Ewing (HSE), Dallas, Texas, formed an interactive division–One Zero Interactive. Jesse Collard of Dallas ad agency the Richards Group’s Click Here Division joins Hadeler as director of the new… Continued
NEW VENTURES
May 6th, 1996 by PRNEWSGPC Opens in Calgary GPC Communications , a Toronto-based PR and public affairs firm, has opened an office in Calgary, Alberta. Heading GPC Communications- Alberta will be Gordon Forstner, who joins as general manager. He… Continued
PR RESEARCH INSTITUTE PROSPERS AT NEW LOCATION
May 6th, 1996 by PRNEWSDeveloping and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued
ADVERTISING AGENCIES ARE QUICKLY ADOPTING INTERACTIVE TOOLS
May 6th, 1996 by PRNEWSAlmost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued
UTILITY CENTERS PRIORITIES AROUND BUSINESS, OPERATING GOALS
May 6th, 1996 by PRNEWSWith their intense involvement in legislative and regulatory developments at the local, state and federal levels, many corporate public affairs departments set their priorities in reaction to the timetables or priorities of governmental and legislative… Continued
DIRECT MARKETING CONTINUES TO SURGE
May 6th, 1996 by PRNEWSWith tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued
UPCOMING EVENTS:
May 6th, 1996 by PRNEWSMay 7-10: Center for Corporate Community Relations, “The Institute on Corporate Community Relations,” Boston, 617/552-2555. May 8: Congressional Quarterly, “Using Internet to Find Free or Low-Cost Federal Info,” Washington, D.C., 202/887-8620. May 8: Ragan Communications,… Continued