Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.
A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.
We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.
Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued
Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.