Writing

Great guest pieces deliver inspiring and empowering content that outlets want to publish and passion about a particular topic that ropes readers in. But one important element that is often overlooked is style. Here are some steps to help you score style points with an outlet and its readers.

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

What goes into creating a press release that will generate interest from journalists?

A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.

Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

A ‘how to’ on creating a press kit that can impress editors and journalists.